Pricing Your Home Strategically: What Sellers Need to Know

Buyers will view properties online and many more throughout their search. They’re educated, savvy, and experienced by the time they see your home. Pricing is one of the most critical factors in the selling process.

Understanding the market is key. For example, I analyze market data daily to identify trends and position your home favourably against the competition. Pricing your home isn’t just about the numbers—it’s about timing, psychology, and strategy. In a complex market like Greater Vancouver, setting the right price can be the difference between a quick sale and a lingering listing. Here’s what sellers need to know:

Start with a Comparative Market Analysis—Done Right

A professional Comparative Market Analysis (CMA) is the foundation of any smart pricing strategy. But not all CMAs are created equal. Knowing which homes to compare—and which to leave out—is both an art and a science. It requires a deep understanding of neighbourhood nuances, market trends, and buyer behaviour.  I go beyond MLS data. I take a custom approach to each property, assessing curb appeal, location, and other factors that affect value—like views, updates, suite potential, street location, and even future development potential just to name a few. These factors may not show up in data! Research is imperative.  A well-done CMA isn’t just a report—it’s a clear picture of where your home fits in today’s market. And it’s the essential first step in pricing it right.

Ready to talk about your home’s unique position in the market? I’m here to provide guidance, insights, and a custom approach. I’m always just a phone call away.