Marketing Strategy to Sell Your Home

Marketing Strategy to Sell Your Home
In a world where first impressions can make or break a deal, the art of strategic marketing is a powerful tool to elevate a home’s appeal. At HELM we believe every home has a story just waiting to be told. Who Is the Buyer? Are the Buyers upsizing or downsizing? Is being close to the school of value to the Buyers and needs to be promoted? Will the additional room be professionally staged as a child’s bedroom, guest room, office, or exercise room? Many buyers will drive by the home for sale before calling their Realtor to arrange a viewing. I suggest to my clients to leave the exterior lights on into the evening hours to ensure the home looks inviting during the evening and day. If necessary, I’ll add fresh plants or hanging baskets and a new doormat as those details are always noted by discerning Buyers. We want the Buyers to know the home is as well maintained on the inside as the outside. Ensuring the Buyers’ Realtors have all the information and documents they need so they can quickly and confidently advise their clients to present an offer is also paramount. No detail goes unnoticed or addressed. By designing a customized marketing strategy, including a coming soon campaign, creative copywriting, advertising, open house strategy, professional staging, and professional real estate photography, statistics say that Buyers feel an immediate lifestyle upgrade, and the property’s worth is captured by the hearts of those Buyers!  Considering selling and wondering what your custom marketing plan would be? Ask HELM! Call anytime at 604 730 2600 I look forward to hearing from you, Janet- your Seniors Real Estate Specialist (SRES®) and RIGHTSIZING guide! 


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