Janet Helm - November 2011 - Newsletter

Think outside the giftbox! Janet Helm, Gift Guru & Recognition Revolutionist

Check out our blog!
Connect with Janet on LinkedIn
Follow Janet on Twitter
Like Us on Facebook

Plan ahead Leaving choices to the last minute will not only disappoint recipients but can actually confuse them — especially if the gift does not reflect your culture or your brand or doesn't reflect the recipients' taste and style. Hurried choices typically mean rush charges from either manufacturers or having to pay for overnight delivery vs. ground, which is a big waste of your budget!

Give meaning More and more companies want their gifts to have meaning, symbolism and a good story! Choose gifts that give back. Our water carafes are practical and encourage drinking tap water vs. bottled water. As well as being stylish on their own on a desktop, a grouping of them at a conference or event make an impact. Gift tags that let recipients know that two per cent of all sales go to Fraser River Keeper, a not-for-profit organization that keeps our Canadian rivers clean. This is the kind of detail and story recipients value and could start a meaningful conversation.

Handwrite your holiday card message No email cards please! Make sure the paper is eco-friendly and stands out from the rest. Our wood stationery can be printed in full colour and can be custom sizes. Details include envelopes printed with individual recipients' addresses making mailing a breeze for you.

Keep your gift packaging minimal Stock up on hole-punched hang tags printed with your logo on the front, with To & From on the back. Ensure the ribbon is in your corporate colours or even printed with your logo and voila! — instant gift packaging — ready to go when you need it in a hurry: wrap it around a bottle of bubbly, locally produced wine or bouquet of festive flowers. They will never know your gift was last minute! Use gift box sleeves instead of boxes and bows. This will ensure your gift is seen instantly and keep you in your budget.

Custom made is in When Colliers International's CEO wanted to recognize the challenges his team in New Zealand faced due to earthquakes, he had us design their own tartan, symbolizing community, unity and family, then produced stylish scarves. The enclosure card quoted Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has."

Further details included a private woven label subtly sewn into the seam. A more stylish touch instead of a blatant embroidered logo.

Get in the spirit of giving — early! Try the Giving Project: a 21-day journey for individuals, departments and entire companies. See how the power of appreciation will change your business and your life for the better.

Here are some suggestions for your giving

Thank you for reading!

Janet Helm